Everything should be a game...
Commentary on gaming (casual and console), online advertising, direct marketing.
Anything else that brings together creative perspective and analytical quantification.
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cinemagr.am (Taken with Cinemagram)
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cinemagr.am (Taken with Cinemagram)
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cinemagr.am (Taken with Cinemagram)
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cinemagr.am (Taken with Cinemagram)
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cinemagr.am (Taken with Cinemagram)
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Good use of a qr code while keeping brand identity. Was growing tired of seeing the qr code become the artwork in some ads.
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Star Wars propaganda posters

Our friends over at the PBH Network have compiled a brilliant selection of Star Wars propaganda posters by artists such as Mike Kungl, Cliff Chiang, and Joe Corroney, among others. Yes, may…
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Zynga Document Discloses Major Round of Financing in the Works [eMoney]
More evidence has surfaced that Zynga is close to completing a gigantic round of funding just shy of $500 million.
In February, Boomtown’s Kara Swisher reported that Zynga was raising $500…Info
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Optimum not playing ball yet... HBO Go hits iOS and Android, free for subscribers -- Engadget
At what point do I switch to xbox’s all over the house with Hulu plus, Netflix, etc?
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Online Media Daily: Brain Researcher Launches 'In-Home' Panel, Will Measure Ads, Media, Etc.
EmSense, a leading player in the burgeoning field of so-called “neuro metrics” - neuroscience-based systems that utilize biometrics to measure how consumes feel and think about media and advertising…
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Anybody catch the JetBlue campaign on youtube yet?
Great campaign.
Slogan: “If you wouldn’t take it on the ground, don’t take it on the air.”
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This was from back in January but it’s really amazing. Really exemplifies how gaming and winning however small or big can drive brand love.
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IAB retracts 48-hour retargeting cookie advice • The Register
Retraction will get marketers back on campaign level cookie-ing rather than a 48 hour window. It’s not all e-commerce, people! Retargeting helps brand recognition and can tell a story.
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