Everything should be a game...
Commentary on gaming (casual and console), online advertising, direct marketing.
Anything else that brings together creative perspective and analytical quantification.
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The human process behind Google's algorithm | Relevant Results - CNET News
“Take for example a recent change to present more results from a single domain when processing a search query like “apple iPhone.” Google now presents results from Apple.com sites as six of the crucial top 10 results, believing someone searching that query demonstrated intent to find Apple-affiliated sites, whereas before it wanted to encourage “diversity” within that first page of results.”
Read more: http://news.cnet.com/8301-30684_3-20015618-265.html#ixzz0yrRP5STQ