Everything should be a game...
Commentary on gaming (casual and console), online advertising, direct marketing.
Anything else that brings together creative perspective and analytical quantification.
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IAB retracts 48-hour retargeting cookie advice • The Register
Retraction will get marketers back on campaign level cookie-ing rather than a 48 hour window. It’s not all e-commerce, people! Retargeting helps brand recognition and can tell a story.
